Business leaders must look past shareholder value to all stakeholders, says Barri Rafferty, CEO and president of Ketchum.
Coronavirus' affect on airlines, quarterly earnings.
At a recent Porter Novelli-hosted event in New York, "Progress with a Purpose," industry leaders spoke of how various stakeholders are helping brands see how purpose helps them profit on multiple levels.
Members say they were prompted by a tweet from former White House Press Secretary Joe Lockhart.
The death of local radio is bad for PR, says Dustin Siggins, the founder of Proven Media Solutions.
Should Mr. Peanut's Super Bowl funeral be canceled?; Facebook, Google and Twitter try to quash coronavirus conspiracy theories.
Kerrigan is also a veteran of Ernst & Young, Edelman and H+K.
Perkins takes over New York leadership from Allan Marcus, who joined Subway last fall.
Bryant had endorsement deals with brands including Nike, McDonald's, Sprite, Nintendo and Turkish Airlines.
But the mascot's funeral is still planned for the third quarter of Super Bowl LIV on Sunday.
The company is also opening an office in Chicago.
NBA teams, brands remember Kobe Bryant; What happened at the Grammys.